ABOUT Lioness Design
When you’re building a brand, every decision costs time, money, and momentum. And when design is driven by aesthetics alone, without function, strategy, or real-world constraints, those costs multiply quickly.
Many brands invest in beautiful visuals only to discover later that the positioning is unclear, the materials don’t work, the packaging can’t be produced efficiently, or the design doesn’t perform on the shelf. The result is rework, delayed launches, and wasted budget — often at the most critical stage of growth. Lioness Design exists to help you avoid that.
We work with product-based businesses to make the right decisions early, before mistakes become expensive. By aligning brand positioning, visual systems, and real production considerations from the start, we reduce risk and protect your investment.
From clarifying how your brand should speak to its audience to ensuring your design translates into viable materials and manufacturing processes, we design systems that work beyond the presentation deck — in production, on the shelf, and with real buyers.
Mission
Our mission is to help brands make the right decisions early, so they don’t pay for mistakes later.
VISION
We envision a design industry where brands are built to function, not just to look good, and where design decisions are made with real-world responsibility.
WHAT WE STAND FOR
Clarity: Your design communicates the right message, clearly and instantly.
Responsibility: Every design decision considers real cost and impact.
Function First: Design must work before it looks good.
Long-Term Thinking: Built for production, scale, and growth.
Respect for Investment: Your time and budget are treated with care.
Dania Kheder
Founder & Creative Director
Dania Kheder
Founder & Creative Director
This is Lioness Design.
Make your brand the obvious choice.
ABOUT Lioness Design
When you’re building a brand, every decision costs time, money, and momentum. And when design is driven by aesthetics alone, without function, strategy, or real-world constraints, those costs multiply quickly.
Many brands invest in beautiful visuals only to discover later that the positioning is unclear, the materials don’t work, the packaging can’t be produced efficiently, or the design doesn’t perform on the shelf. The result is rework, delayed launches, and wasted budget — often at the most critical stage of growth. Lioness Design exists to help you avoid that.
We work with product-based businesses to make the right decisions early, before mistakes become expensive. By aligning brand positioning, visual systems, and real production considerations from the start, we reduce risk and protect your investment.
From clarifying how your brand should speak to its audience to ensuring your design translates into viable materials and manufacturing processes, we design systems that work beyond the presentation deck — in production, on the shelf, and with real buyers.
Mission
Our mission is to help brands make the right decisions early, so they don’t pay for mistakes later.
VISION
We envision a design industry where brands are built to function, not just to look good, and where design decisions are made with real-world responsibility.
WHAT WE STAND FOR
Clarity: Your design communicates the right message, clearly and instantly.
Responsibility: Every design decision considers real cost and impact.
Function First: Design must work before it looks good.
Long-Term Thinking: Built for production, scale, and growth.
Respect for Investment: Your time and budget are treated with care.
Dania Kheder
Founder & Creative Director
This is Lioness Design.
Make your brand the obvious choice.
ABOUT Lioness Design
When you’re building a brand, every decision costs time, money, and momentum. And when design is driven by aesthetics alone, without function, strategy, or real-world constraints, those costs multiply quickly.
Many brands invest in beautiful visuals only to discover later that the positioning is unclear, the materials don’t work, the packaging can’t be produced efficiently, or the design doesn’t perform on the shelf. The result is rework, delayed launches, and wasted budget — often at the most critical stage of growth. Lioness Design exists to help you avoid that.
We work with product-based businesses to make the right decisions early, before mistakes become expensive. By aligning brand positioning, visual systems, and real production considerations from the start, we reduce risk and protect your investment.
From clarifying how your brand should speak to its audience to ensuring your design translates into viable materials and manufacturing processes, we design systems that work beyond the presentation deck — in production, on the shelf, and with real buyers.
Mission
Our mission is to help brands make the right decisions early, so they don’t pay for mistakes later.
VISION
We envision a design industry where brands are built to function, not just to look good, and where design decisions are made with real-world responsibility.
WHAT WE STAND FOR
Clarity: Your design communicates the right message, clearly and instantly.
Responsibility: Every design decision considers real cost and impact.
Function First: Design must work before it looks good.
Long-Term Thinking: Built for production, scale, and growth.
Respect for Investment: Your time and budget are treated with care.
Dania Kheder
Founder & Creative Director
This is Lioness Design.
Make your brand the obvious choice.
ABOUT Lioness Design
When you’re building a brand, every decision costs time, money, and momentum. And when design is driven by aesthetics alone, without function, strategy, or real-world constraints, those costs multiply quickly.
Many brands invest in beautiful visuals only to discover later that the positioning is unclear, the materials don’t work, the packaging can’t be produced efficiently, or the design doesn’t perform on the shelf. The result is rework, delayed launches, and wasted budget — often at the most critical stage of growth. Lioness Design exists to help you avoid that.
We work with product-based businesses to make the right decisions early, before mistakes become expensive. By aligning brand positioning, visual systems, and real production considerations from the start, we reduce risk and protect your investment.
From clarifying how your brand should speak to its audience to ensuring your design translates into viable materials and manufacturing processes, we design systems that work beyond the presentation deck — in production, on the shelf, and with real buyers.
Mission
Our mission is to help brands make the right decisions early, so they don’t pay for mistakes later.
VISION
We envision a design industry where brands are built to function, not just to look good, and where design decisions are made with real-world responsibility.
WHAT WE STAND FOR
Clarity: Your design communicates the right message, clearly and instantly.
Responsibility: Every design decision considers real cost and impact.
Function First: Design must work before it looks good.
Long-Term Thinking: Built for production, scale, and growth.
Respect for Investment: Your time and budget are treated with care.
Dania Kheder
Founder & Creative Director
This is Lioness Design.
Make your brand the obvious choice.