D'LITE BITE CAse study
What if healthy sweets could taste delightful and look elegant? D’Lite Bite is a full brand concept built to capture that sweet spot—where wellness meets joy.
What if healthy sweets could taste delightful and look elegant? D’Lite Bite is a full brand concept built to capture that sweet spot—where wellness meets joy.
BRAND STRATEGY
BRANDING & VISUAL IDENTITY
BRAND EXPERIENCE
PACKAGING DESIGN
ILLUSTRATION DESIGN
3D VISUALISATION
Project Overview
D’Lite Bite was born from a simple yet ambitious vision: to recreate the beloved taste of sweets and snacks in a healthier form—without compromising delight, flavor, or elegance. This comprehensive project envisioned a full-scale brand and packaging experience for a health-forward sweets business, capturing every detail from concept to execution-ready design.
D’Lite Bite was born from a simple yet ambitious vision: to recreate the beloved taste of sweets and snacks in a healthier form—without compromising delight, flavor, or elegance. This comprehensive project envisioned a full-scale brand and packaging experience for a health-forward sweets business, capturing every detail from concept to execution-ready design.
THE CHALLENGE
The core challenge was balancing contrasting values:
The core challenge was balancing contrasting values:
Making healthy products feel rich, joyful, and flavorful
Making healthy products feel rich, joyful, and flavorful
Expressing delight without losing the premium and clean aesthetic
Expressing delight without losing the premium and clean aesthetic
Building a cohesive system that could flex across products, flavors, seasons, and physical touchpoints
Building a cohesive system that could flex across products, flavors, seasons, and physical touchpoints
This required a deep understanding of the emotional connection people have with food, as well as the strategic positioning of a modern wellness brand.
This required a deep understanding of the emotional connection people have with food, as well as the strategic positioning of a modern wellness brand.
DESIGN THINKING
The process was iterative, non-linear, and layered. We applied design thinking methodologies across several rounds of exploration:
The process was iterative, non-linear, and layered. We applied design thinking methodologies across several rounds of exploration:
Visual Identity: Testing several logo styles and palettes until we achieved the right harmony between softness and structure
Illustration Style: One of the most challenging and rewarding parts—developing an illustration system that could express the joy of healthy eating while remaining minimal, modern, and premium
Packaging Concepts: Multiple format explorations, including boxes, bags, menus, and print collateral, all aimed at enhancing the unboxing and shop experience
VISUAL IDENTITY FEATURES
Logo: A clean, custom logotype designed to feel modern yet friendly
Color Palette: Muted naturals with premium metallic accents; adapted seasonally without losing consistency
Typography: Legible yet refined, blending geometric and humanist touches
Illustrations: Custom ingredient illustrations, seasonal themes, and wellness-inspired patterns that feel both artistic and strategic
BRAND SYSTEM & PACKAGING
Each piece was developed with user interaction in mind—how customers would receive, open, hold, and visually experience the product. Prototyping and testing informed layout, finishes, and structural decisions.
Each piece was developed with user interaction in mind—how customers would receive, open, hold, and visually experience the product. Prototyping and testing informed layout, finishes, and structural decisions.
SEASONAL THEMES
& BRAND EXTENSION
To enhance the emotional connection with the audience and make the brand more engaging throughout the year, seasonal themes were developed for special edition packaging and campaigns.
To enhance the emotional connection with the audience and make the brand more engaging throughout the year, seasonal themes were developed for special edition packaging and campaigns.
Despite the shift in colors and visuals, both themes were carefully designed to preserve brand consistency, ensuring they felt like natural extensions of the core identity—rather than off-brand campaigns. This approach elevated the brand experience and made it feel alive, evolving, and emotionally connected to its audience.
Despite the shift in colors and visuals, both themes were carefully designed to preserve brand consistency, ensuring they felt like natural extensions of the core identity—rather than off-brand campaigns. This approach elevated the brand experience and made it feel alive, evolving, and emotionally connected to its audience.
LAVENDER THEME (SPRING EDITION)
CHRISTMAS THEME (WiNTER EDITION)
Outcome & Impact
The outcome was a comprehensive, execution-ready brand system, capable of expanding across seasonal campaigns, new SKUs, and physical touchpoints. From conceptual positioning to detailed packaging assets, D’Lite Bite stands as a fully developed brand experience—ready for market adaptation.
The outcome was a comprehensive, execution-ready brand system, capable of expanding across seasonal campaigns, new SKUs, and physical touchpoints. From conceptual positioning to detailed packaging assets, D’Lite Bite stands as a fully developed brand experience—ready for market adaptation.
Website DESIGN
3D RENDER PROCESS
D'LITE BITE CAse study
What if healthy sweets could taste delightful and look elegant? D’Lite Bite is a full brand concept built to capture that sweet spot—where wellness meets joy.
BRAND STRATEGY
BRANDING & VISUAL IDENTITY
BRAND EXPERIENCE
PACKAGING DESIGN
ILLUSTRATION DESIGN
3D VISUALISATION
Project Overview
D’Lite Bite was born from a simple yet ambitious vision: to recreate the beloved taste of sweets and snacks in a healthier form—without compromising delight, flavor, or elegance. This comprehensive project envisioned a full-scale brand and packaging experience for a health-forward sweets business, capturing every detail from concept to execution-ready design.
THE CHALLENGE
The core challenge was balancing contrasting values:
Making healthy products feel rich, joyful, and flavorful
Expressing delight without losing the premium and clean aesthetic
Building a cohesive system that could flex across products, flavors, seasons, and physical touchpoints
This required a deep understanding of the emotional connection people have with food, as well as the strategic positioning of a modern wellness brand.
DESIGN THINKING
The process was iterative, non-linear, and layered. We applied design thinking methodologies across several rounds of exploration:
Visual Identity: Testing several logo styles and palettes until we achieved the right harmony between softness and structure
Illustration Style: One of the most challenging and rewarding parts—developing an illustration system that could express the joy of healthy eating while remaining minimal, modern, and premium
Packaging Concepts: Multiple format explorations, including boxes, bags, menus, and print collateral, all aimed at enhancing the unboxing and shop experience
VISUAL IDENTITY FEATURES
Logo: A clean, custom logotype designed to feel modern yet friendly
Color Palette: Muted naturals with premium metallic accents; adapted seasonally without losing consistency
Typography: Legible yet refined, blending geometric and humanist touches
Illustrations: Custom ingredient illustrations, seasonal themes, and wellness-inspired patterns that feel both artistic and strategic
BRAND SYSTEM & PACKAGING
Each piece was developed with user interaction in mind—how customers would receive, open, hold, and visually experience the product. Prototyping and testing informed layout, finishes, and structural decisions.
SEASONAL THEMES
& BRAND EXTENSION
To enhance the emotional connection with the audience and make the brand more engaging throughout the year, seasonal themes were developed for special edition packaging and campaigns.
Despite the shift in colors and visuals, both themes were carefully designed to preserve brand consistency, ensuring they felt like natural extensions of the core identity—rather than off-brand campaigns. This approach elevated the brand experience and made it feel alive, evolving, and emotionally connected to its audience.
LAVENDER THEME (SPRING EDITION)
CHRISTMAS THEME (WiNTER EDITION)
Outcome & Impact
The outcome was a comprehensive, execution-ready brand system, capable of expanding across seasonal campaigns, new SKUs, and physical touchpoints. From conceptual positioning to detailed packaging assets, D’Lite Bite stands as a fully developed brand experience—ready for market adaptation.
Website DESIGN
3D RENDER PROCESS
D'LITE BITE CAse study
What if healthy sweets could taste delightful and look elegant? D’Lite Bite is a full brand concept built to capture that sweet spot—where wellness meets joy.
BRAND STRATEGY
BRANDING & VISUAL IDENTITY
BRAND EXPERIENCE
PACKAGING DESIGN
ILLUSTRATION DESIGN
3D VISUALISATION
Project Overview
D’Lite Bite was born from a simple yet ambitious vision: to recreate the beloved taste of sweets and snacks in a healthier form—without compromising delight, flavor, or elegance. This comprehensive project envisioned a full-scale brand and packaging experience for a health-forward sweets business, capturing every detail from concept to execution-ready design.
THE CHALLENGE
The core challenge was balancing contrasting values:
Making healthy products feel rich, joyful, and flavorful
Expressing delight without losing the premium and clean aesthetic
Building a cohesive system that could flex across products, flavors, seasons, and physical touchpoints
This required a deep understanding of the emotional connection people have with food, as well as the strategic positioning of a modern wellness brand.
DESIGN THINKING
The process was iterative, non-linear, and layered. We applied design thinking methodologies across several rounds of exploration:
Visual Identity: Testing several logo styles and palettes until we achieved the right harmony between softness and structure
Illustration Style: One of the most challenging and rewarding parts—developing an illustration system that could express the joy of healthy eating while remaining minimal, modern, and premium
Packaging Concepts: Multiple format explorations, including boxes, bags, menus, and print collateral, all aimed at enhancing the unboxing and shop experience
VISUAL IDENTITY FEATURES
Logo: A clean, custom logotype designed to feel modern yet friendly
Color Palette: Muted naturals with premium metallic accents; adapted seasonally without losing consistency
Typography: Legible yet refined, blending geometric and humanist touches
Illustrations: Custom ingredient illustrations, seasonal themes, and wellness-inspired patterns that feel both artistic and strategic
BRAND SYSTEM & PACKAGING
Each piece was developed with user interaction in mind—how customers would receive, open, hold, and visually experience the product. Prototyping and testing informed layout, finishes, and structural decisions.
SEASONAL THEMES
& BRAND EXTENSION
To enhance the emotional connection with the audience and make the brand more engaging throughout the year, seasonal themes were developed for special edition packaging and campaigns.
Despite the shift in colors and visuals, both themes were carefully designed to preserve brand consistency, ensuring they felt like natural extensions of the core identity—rather than off-brand campaigns. This approach elevated the brand experience and made it feel alive, evolving, and emotionally connected to its audience.
LAVENDER THEME (SPRING EDITION)
CHRISTMAS THEME (WiNTER EDITION)
Outcome & Impact
The outcome was a comprehensive, execution-ready brand system, capable of expanding across seasonal campaigns, new SKUs, and physical touchpoints. From conceptual positioning to detailed packaging assets, D’Lite Bite stands as a fully developed brand experience—ready for market adaptation.
Website DESIGN
3D RENDER PROCESS