D'LITE BITE CAse study
What if healthy sweets could taste delightful, look elegant, and be packaged sustainably? D’Lite Bite is a comprehensive brand concept designed to capture that sweet spot—where wellness, joy, and responsibility intersect.
What if healthy sweets could taste delightful, look elegant, and be packaged sustainably? D’Lite Bite is a comprehensive brand concept designed to capture that sweet spot—where wellness, joy, and responsibility intersect.
BRAND STRATEGY
BRANDING & VISUAL IDENTITY
BRAND EXPERIENCE
PACKAGING DESIGN
ILLUSTRATION DESIGN
3D VISUALISATION
Project Overview
D’Lite Bite reimagines sweets in a healthier, more sustainable form—without losing delight, flavor, or elegance. The brand and packaging use eco-conscious materials to reduce waste, giving consumers guilt-free indulgence that feels good for both them and the planet.
THE CHALLENGE
The core challenge was to balance contrasting values: creating healthy products that still feel rich, joyful, and flavorful; expressing delight while maintaining a premium, clean aesthetic; and building a cohesive system adaptable across products, flavors, seasons, and physical touchpoints—all while integrating sustainable materials and practices. Achieving this balance required a deep understanding of the emotional connection people have with food, paired with the strategic positioning of a modern wellness brand.
The core challenge was to balance contrasting values: creating healthy products that still feel rich, joyful, and flavorful; expressing delight while maintaining a premium, clean aesthetic; and building a cohesive system adaptable across products, flavors, seasons, and physical touchpoints—all while integrating sustainable materials and practices. Achieving this balance required a deep understanding of the emotional connection people have with food, paired with the strategic positioning of a modern wellness brand.
SOLUTION THROUGH
DESIGN THINKING
We applied an iterative, non-linear design thinking process to solve the challenge, moving through several rounds of exploration that connected identity, storytelling, and packaging into one cohesive system. The visual identity was refined through testing multiple logo styles and color palettes until we found the right harmony between softness and structure. At the same time, we developed an illustration system that could express the joy of healthy eating while remaining minimal, modern, and premium. This extended naturally into packaging concepts, where we explored formats such as boxes, bags, menus, and print collateral—each designed not only to elevate the unboxing and shop experience but also to align with sustainable practices through the consideration of eco-friendly materials and low-waste solutions.
We applied an iterative, non-linear design thinking process to solve the challenge, moving through several rounds of exploration that connected identity, storytelling, and packaging into one cohesive system. The visual identity was refined through testing multiple logo styles and color palettes until we found the right harmony between softness and structure. At the same time, we developed an illustration system that could express the joy of healthy eating while remaining minimal, modern, and premium. This extended naturally into packaging concepts, where we explored formats such as boxes, bags, menus, and print collateral—each designed not only to elevate the unboxing and shop experience but also to align with sustainable practices through the consideration of eco-friendly materials and low-waste solutions.
VISUAL IDENTITY FEATURES
Logo: A clean, custom logotype designed to feel modern yet friendly
Color Palette: Muted naturals with premium metallic accents; adapted seasonally without losing consistency
Typography: Legible yet refined, blending geometric and humanist touches
Illustrations: Custom ingredient illustrations, seasonal themes, and wellness-inspired patterns that feel both artistic and strategic
BRAND SYSTEM & PACKAGING
Each piece was developed with user interaction in mind—how customers would receive, open, hold, and visually experience the product. Prototyping and testing informed layout, finishes, and structural decisions.
Each piece was developed with user interaction in mind—how customers would receive, open, hold, and visually experience the product. Prototyping and testing informed layout, finishes, and structural decisions.
SEASONAL THEMES
& BRAND EXTENSION
To enhance the emotional connection with the audience and make the brand more engaging throughout the year, seasonal themes were developed for special edition packaging and campaigns.
To enhance the emotional connection with the audience and make the brand more engaging throughout the year, seasonal themes were developed for special edition packaging and campaigns.
Despite the shift in colors and visuals, both themes were carefully designed to preserve brand consistency, ensuring they felt like natural extensions of the core identity—rather than off-brand campaigns. This approach elevated the brand experience and made it feel alive, evolving, and emotionally connected to its audience.
Despite the shift in colors and visuals, both themes were carefully designed to preserve brand consistency, ensuring they felt like natural extensions of the core identity—rather than off-brand campaigns. This approach elevated the brand experience and made it feel alive, evolving, and emotionally connected to its audience.
LAVENDER THEME (SPRING EDITION)
CHRISTMAS THEME (WiNTER EDITION)
Outcome & Impact
The outcome was a fully realized, market-ready brand system designed for growth and adaptability. Built to scale, it extends seamlessly across seasonal campaigns, new SKUs, and physical touchpoints, delivering consistency and impact at every consumer interaction.
Website DESIGN
3D RENDER PROCESS
D'LITE BITE CAse study
What if healthy sweets could taste delightful, look elegant, and be packaged sustainably? D’Lite Bite is a comprehensive brand concept designed to capture that sweet spot—where wellness, joy, and responsibility intersect.
BRAND STRATEGY
BRANDING & VISUAL IDENTITY
BRAND EXPERIENCE
PACKAGING DESIGN
ILLUSTRATION DESIGN
3D VISUALISATION
Project Overview
D’Lite Bite reimagines sweets in a healthier, more sustainable form—without losing delight, flavor, or elegance. The brand and packaging use eco-conscious materials to reduce waste, giving consumers guilt-free indulgence that feels good for both them and the planet.
THE CHALLENGE
The core challenge was to balance contrasting values: creating healthy products that still feel rich, joyful, and flavorful; expressing delight while maintaining a premium, clean aesthetic; and building a cohesive system adaptable across products, flavors, seasons, and physical touchpoints—all while integrating sustainable materials and practices. Achieving this balance required a deep understanding of the emotional connection people have with food, paired with the strategic positioning of a modern wellness brand.
SOLUTION THROUGH
DESIGN THINKING
We applied an iterative, non-linear design thinking process to solve the challenge, moving through several rounds of exploration that connected identity, storytelling, and packaging into one cohesive system. The visual identity was refined through testing multiple logo styles and color palettes until we found the right harmony between softness and structure. At the same time, we developed an illustration system that could express the joy of healthy eating while remaining minimal, modern, and premium. This extended naturally into packaging concepts, where we explored formats such as boxes, bags, menus, and print collateral—each designed not only to elevate the unboxing and shop experience but also to align with sustainable practices through the consideration of eco-friendly materials and low-waste solutions.
VISUAL IDENTITY FEATURES
Logo: A clean, custom logotype designed to feel modern yet friendly
Color Palette: Muted naturals with premium metallic accents; adapted seasonally without losing consistency
Typography: Legible yet refined, blending geometric and humanist touches
Illustrations: Custom ingredient illustrations, seasonal themes, and wellness-inspired patterns that feel both artistic and strategic
BRAND SYSTEM & PACKAGING
Each piece was developed with user interaction in mind—how customers would receive, open, hold, and visually experience the product. Prototyping and testing informed layout, finishes, and structural decisions.
SEASONAL THEMES
& BRAND EXTENSION
To enhance the emotional connection with the audience and make the brand more engaging throughout the year, seasonal themes were developed for special edition packaging and campaigns.
Despite the shift in colors and visuals, both themes were carefully designed to preserve brand consistency, ensuring they felt like natural extensions of the core identity—rather than off-brand campaigns. This approach elevated the brand experience and made it feel alive, evolving, and emotionally connected to its audience.
LAVENDER THEME (SPRING EDITION)
CHRISTMAS THEME (WiNTER EDITION)
Outcome & Impact
The outcome was a fully realized, market-ready brand system designed for growth and adaptability. Built to scale, it extends seamlessly across seasonal campaigns, new SKUs, and physical touchpoints, delivering consistency and impact at every consumer interaction.
Website DESIGN
3D RENDER PROCESS
D'LITE BITE CAse study
What if healthy sweets could taste delightful, look elegant, and be packaged sustainably? D’Lite Bite is a comprehensive brand concept designed to capture that sweet spot—where wellness, joy, and responsibility intersect.
BRAND STRATEGY
BRANDING & VISUAL IDENTITY
BRAND EXPERIENCE
PACKAGING DESIGN
ILLUSTRATION DESIGN
3D VISUALISATION
Project Overview
D’Lite Bite reimagines sweets in a healthier, more sustainable form—without losing delight, flavor, or elegance. The brand and packaging use eco-conscious materials to reduce waste, giving consumers guilt-free indulgence that feels good for both them and the planet.
THE CHALLENGE
The core challenge was to balance contrasting values: creating healthy products that still feel rich, joyful, and flavorful; expressing delight while maintaining a premium, clean aesthetic; and building a cohesive system adaptable across products, flavors, seasons, and physical touchpoints—all while integrating sustainable materials and practices. Achieving this balance required a deep understanding of the emotional connection people have with food, paired with the strategic positioning of a modern wellness brand.
SOLUTION THROUGH
DESIGN THINKING
We applied an iterative, non-linear design thinking process to solve the challenge, moving through several rounds of exploration that connected identity, storytelling, and packaging into one cohesive system. The visual identity was refined through testing multiple logo styles and color palettes until we found the right harmony between softness and structure. At the same time, we developed an illustration system that could express the joy of healthy eating while remaining minimal, modern, and premium. This extended naturally into packaging concepts, where we explored formats such as boxes, bags, menus, and print collateral—each designed not only to elevate the unboxing and shop experience but also to align with sustainable practices through the consideration of eco-friendly materials and low-waste solutions.
VISUAL IDENTITY FEATURES
Logo: A clean, custom logotype designed to feel modern yet friendly
Color Palette: Muted naturals with premium metallic accents; adapted seasonally without losing consistency
Typography: Legible yet refined, blending geometric and humanist touches
Illustrations: Custom ingredient illustrations, seasonal themes, and wellness-inspired patterns that feel both artistic and strategic
BRAND SYSTEM & PACKAGING
Each piece was developed with user interaction in mind—how customers would receive, open, hold, and visually experience the product. Prototyping and testing informed layout, finishes, and structural decisions.
SEASONAL THEMES
& BRAND EXTENSION
To enhance the emotional connection with the audience and make the brand more engaging throughout the year, seasonal themes were developed for special edition packaging and campaigns.
Despite the shift in colors and visuals, both themes were carefully designed to preserve brand consistency, ensuring they felt like natural extensions of the core identity—rather than off-brand campaigns. This approach elevated the brand experience and made it feel alive, evolving, and emotionally connected to its audience.
LAVENDER THEME (SPRING EDITION)
CHRISTMAS THEME (WiNTER EDITION)
Outcome & Impact
The outcome was a fully realized, market-ready brand system designed for growth and adaptability. Built to scale, it extends seamlessly across seasonal campaigns, new SKUs, and physical touchpoints, delivering consistency and impact at every consumer interaction.
Website DESIGN
3D RENDER PROCESS