KC AD CLUB AAA 2025 EVENT
A celebration of creativity needed a concept just as bold. From a dice-inspired brand identity to hand-crafted, glowing centerpieces, this event design brought playful energy and color to one of Kansas City’s biggest advertising nights.
A celebration of creativity needed a concept just as bold. From a dice-inspired brand identity to hand-crafted, glowing centerpieces, this event design brought playful energy and color to one of Kansas City’s biggest advertising nights.
EXPERIENCE DESIGN
BRANDING & VISUAL IDENTITY
HANDS-ON PROJECT
3D ANIMATION
Project Overview
For the annual American Advertising Awards in Kansas City, the visual concept and event branding for 2025 event were designed to reflect a vibrant game show theme—celebratory, bold, and full of energy. The creative direction was inspired by the idea of a dice, representing chance, creativity, and play.
For the annual American Advertising Awards in Kansas City, the visual concept and event branding for 2025 event were designed to reflect a vibrant game show theme—celebratory, bold, and full of energy. The creative direction was inspired by the idea of a dice, representing chance, creativity, and play.
Concept
The dice became the anchor for a dynamic identity system—paired with neon colors, sharp type, and playful graphic elements. This system extended across print and digital materials, reinforcing a consistent, memorable experience throughout the venue.
The dice became the anchor for a dynamic identity system—paired with neon colors, sharp type, and playful graphic elements. This system extended across print and digital materials, reinforcing a consistent, memorable experience throughout the venue.
Brand Experience
Visual Identity: A cohesive system rooted in the dice and other game elements, unified by a vibrant brand color palette.
Digital & Print Assets: Programs, signage, wayfinding, social graphics, and stage visuals
Centerpiece Design: Custom-designed wooden cubes shaped like dice, laser-engraved and spray-painted in brand colors—each fitted with interior lighting for a glowing, ambient effect
Centerpiece Process & Challenges
The centerpiece design was one of the most complex and rewarding parts of the project. The concept began with a cube inspired by a dice, aligning with the event’s theme.
The goal was to create something eye-catching, handcrafted, and immersive, but the execution came with several challenges. Initial ideas involved adapting ready-made objects, but none fit the vision.
This led to a fully custom solution: designing laser-cut wooden panels, which were sanded, assembled, and painted at MHub in Chicago using their fabrication tools and workspace.
The centerpiece design was one of the most complex and rewarding parts of the project. The concept began with a cube inspired by a dice, aligning with the event’s theme.
The goal was to create something eye-catching, handcrafted, and immersive, but the execution came with several challenges. Initial ideas involved adapting ready-made objects, but none fit the vision.
This led to a fully custom solution: designing laser-cut wooden panels, which were sanded, assembled, and painted at MHub in Chicago using their fabrication tools and workspace.
Multiple rounds of prototyping were required—experimenting with sustainable materials, paints, finishes, and structural strength to achieve the right balance of durability and impact.
Finding the perfect neon spray paint meant testing several brands until we reached a vibrant, smooth finish that felt both striking and refined.
To elevate the experience, LED lights were added inside each cube, carefully color-matched to the painted exterior, creating a soft, glowing effect on every table.
Though prototyping each version was time-consuming, often requiring full-day trials, the final result was worth it: sustainable, beautifully crafted centerpieces that became a highlight of the event, admired by guests and taken home as memorable keepsakes.
Outcome
The outcome went beyond expectations, generating high audience engagement and excitement. Guests were drawn to the immersive atmosphere and interactive centerpiece elements, which not only reflected but amplified the game-show ethos of the event. Through the cohesive use of theme, color, and sustainable materials, the brand’s playful vision was transformed into a memorable physical experience that delivered more than the desired result.
The outcome went beyond expectations, generating high audience engagement and excitement. Guests were drawn to the immersive atmosphere and interactive centerpiece elements, which not only reflected but amplified the game-show ethos of the event. Through the cohesive use of theme, color, and sustainable materials, the brand’s playful vision was transformed into a memorable physical experience that delivered more than the desired result.
3D RENDER PROCESS
Reflection
This project highlighted the value of experience-led design—where every detail, from signage to centerpieces, works together to express the brand story and spark emotional connection.
This project highlighted the value of experience-led design—where every detail, from signage to centerpieces, works together to express the brand story and spark emotional connection.
KC AD CLUB
AAA 2025 EVENT
A celebration of creativity needed a concept just as bold. From a dice-inspired brand identity to hand-crafted, glowing centerpieces, this event design brought playful energy and color to one of Kansas City’s biggest advertising nights.
EXPERIENCE DESIGN
BRANDING & VISUAL IDENTITY
HANDS-ON PROJECT
3D ANIMATION
Project Overview
For the annual American Advertising Awards in Kansas City, the visual concept and event branding for 2025 event were designed to reflect a vibrant game show theme—celebratory, bold, and full of energy. The creative direction was inspired by the idea of a dice, representing chance, creativity, and play.
Concept
The dice became the anchor for a dynamic identity system—paired with neon colors, sharp type, and playful graphic elements. This system extended across print and digital materials, reinforcing a consistent, memorable experience throughout the venue.
Brand Experience
Visual Identity: A cohesive system rooted in the dice and other game elements, unified by a vibrant brand color palette.
Digital & Print Assets: Programs, signage, wayfinding, social graphics, and stage visuals
Centerpiece Design: Custom-designed wooden cubes shaped like dice, laser-engraved and spray-painted in brand colors—each fitted with interior lighting for a glowing, ambient effect
Centerpiece Process & Challenges
The centerpiece design was one of the most complex and rewarding parts of the project. The concept began with a cube inspired by a dice, aligning with the event’s theme.
The goal was to create something eye-catching, handcrafted, and immersive, but the execution came with several challenges. Initial ideas involved adapting ready-made objects, but none fit the vision.
This led to a fully custom solution: designing laser-cut wooden panels, which were sanded, assembled, and painted at MHub in Chicago using their fabrication tools and workspace.
Multiple rounds of prototyping were required—experimenting with sustainable materials, paints, finishes, and structural strength to achieve the right balance of durability and impact.
Finding the perfect neon spray paint meant testing several brands until we reached a vibrant, smooth finish that felt both striking and refined.
To elevate the experience, LED lights were added inside each cube, carefully color-matched to the painted exterior, creating a soft, glowing effect on every table.
Though prototyping each version was time-consuming, often requiring full-day trials, the final result was worth it: sustainable, beautifully crafted centerpieces that became a highlight of the event, admired by guests and taken home as memorable keepsakes.
Outcome
The outcome went beyond expectations, generating high audience engagement and excitement. Guests were drawn to the immersive atmosphere and interactive centerpiece elements, which not only reflected but amplified the game-show ethos of the event. Through the cohesive use of theme, color, and sustainable materials, the brand’s playful vision was transformed into a memorable physical experience that delivered more than the desired result.
3D RENDER PROCESS
Reflection
This project highlighted the value of experience-led design—where every detail, from signage to centerpieces, works together to express the brand story and spark emotional connection.
KC AD CLUB
AAA 2025 EVENT
A celebration of creativity needed a concept just as bold. From a dice-inspired brand identity to hand-crafted, glowing centerpieces, this event design brought playful energy and color to one of Kansas City’s biggest advertising nights.
EXPERIENCE DESIGN
BRANDING & VISUAL IDENTITY
HANDS-ON PROJECT
3D ANIMATION
Project Overview
For the annual American Advertising Awards in Kansas City, the visual concept and event branding for 2025 event were designed to reflect a vibrant game show theme—celebratory, bold, and full of energy. The creative direction was inspired by the idea of a dice, representing chance, creativity, and play.
Concept
The dice became the anchor for a dynamic identity system—paired with neon colors, sharp type, and playful graphic elements. This system extended across print and digital materials, reinforcing a consistent, memorable experience throughout the venue.
Brand Experience
Visual Identity: A cohesive system rooted in the dice and other game elements, unified by a vibrant brand color palette.
Digital & Print Assets: Programs, signage, wayfinding, social graphics, and stage visuals
Centerpiece Design: Custom-designed wooden cubes shaped like dice, laser-engraved and spray-painted in brand colors—each fitted with interior lighting for a glowing, ambient effect
Centerpiece Process & Challenges
The centerpiece design was one of the most complex and rewarding parts of the project. The concept began with a cube inspired by a dice, aligning with the event’s theme.
The goal was to create something eye-catching, handcrafted, and immersive, but the execution came with several challenges. Initial ideas involved adapting ready-made objects, but none fit the vision.
This led to a fully custom solution: designing laser-cut wooden panels, which were sanded, assembled, and painted at MHub in Chicago using their fabrication tools and workspace.
Multiple rounds of prototyping were required—experimenting with sustainable materials, paints, finishes, and structural strength to achieve the right balance of durability and impact.
Finding the perfect neon spray paint meant testing several brands until we reached a vibrant, smooth finish that felt both striking and refined.
To elevate the experience, LED lights were added inside each cube, carefully color-matched to the painted exterior, creating a soft, glowing effect on every table.
Though prototyping each version was time-consuming, often requiring full-day trials, the final result was worth it: sustainable, beautifully crafted centerpieces that became a highlight of the event, admired by guests and taken home as memorable keepsakes.
Outcome
The outcome went beyond expectations, generating high audience engagement and excitement. Guests were drawn to the immersive atmosphere and interactive centerpiece elements, which not only reflected but amplified the game-show ethos of the event. Through the cohesive use of theme, color, and sustainable materials, the brand’s playful vision was transformed into a memorable physical experience that delivered more than the desired result.
3D RENDER PROCESS
Reflection
This project highlighted the value of experience-led design—where every detail, from signage to centerpieces, works together to express the brand story and spark emotional connection.