PROJECT CONCEPT:

VIRIDI—derived from the Latin word for “green”—is a plant fertilizer brand created for those who are passionate about growing flowers, herbs, and vegetables. It celebrates the connection between cultivation and nourishment, offering the joy of homegrown produce while bringing natural beauty to everyday spaces. Rooted in sustainability, VIRIDI aims to inspire a greener, more conscious way of living.

LOGO ICON:

The icon is inspired by the Ginkgo leaf, a symbol of longevity, resilience, and adaptability—values that reflect the essence of the brand.

PACKAGE CONCEPT:

The eco-conscious packaging is designed for reuse and environmentally friendly decomposition, allowing consumers to repurpose it as a plant pot before disposal—extending its life through creative longevity.