PROJECT CONCEPT
VIRIDI—derived from the Latin word for green—is a plant fertilizer brand created for people passionate about growing flowers, herbs, and vegetables. It celebrates the connection between cultivation and nourishment, offering the joy of homegrown produce while bringing natural beauty into everyday spaces. Rooted in sustainability, VIRIDI encourages a greener, more mindful way of living.

LOGO ICON
The logo is inspired by the Ginkgo leaf, a timeless symbol of longevity, resilience, and adaptability—values that reflect the brand’s core essence.

PACKAGE CONCEPT
The eco-conscious packaging is designed for reuse and natural decomposition. Consumers can repurpose it as a plant pot before disposal, extending its life and reinforcing the brand’s commitment to sustainable, creative longevity.